About Us

We are a Mama duo team based in London, UK and hope you can join us on this new adventure through the crazy world of starting a small business. We have a family background in fashion and textiles and have used this to our best advantage when creating our products and as our children like to say "Grandad knows everything". With this knowledge we pride ourselves in sourcing all our materials from the UK and all our materials used to make the t-shirts are all child friendly and are Oeko-Tex® Standard 100 certified compliant. 

Our business name came from the name of our 2 eldest children, Joshua and Aiyla. We know it's not very original using our children's names :) we just loved the sound of them together and they love being part of the branding.

We have 5 little humans between us and they are our source of inspiration and we have a love and passion for all things cute and contemporary. The cute theme has a very heavy influence in our designs and they have all been vetted and road tested by our little monsters. Their opinion really counts in our decision making when it comes to releasing new designs and our slightly older ones even submit their own doodles.

The tees get road tested as everyday wear and go through softplay, school, nursery, holidays...you name it, it's been there, so we know they will survive the rough and tumble of #kidlife.

Please have a look around and we really hope you love our collection and welcome your feedback and/or suggestions.

Thank you for your support and for shopping small. We know it's clichéd but you really are making our dreams come true.

Love Josh + Ai xx